I started writing a new book some time ago. It went well for some time, then I stopped and couldn’t move forward. I really tried to, I reminded myself about Seinfeld’s productivity secret, I pushed myself – all to no avail. It was a struggle, and I wasn’t able to progress no matter how hard I tried.
I took a long break, got busy with other projects. And suddenly few days ago I started writing again. It just happened – I had this thing I wanted to write about and I simply did it. I don’t mean that what I wrote is perfect. But I know I wasn’t struggling with writing anymore. I felt I was ready and eager to write and did it.
(Not) surprisingly this experience is similar to writing blog posts, and I think I’ve discovered my personal approach to writing:
- write about things you are genuinely interested about,
- write about things you have 1st hand experience with,
- write when you feel like writing.
And I try to stick to this approach both when writing books and blog posts.
So, as you can clearly is, I do the exact opposite of what is a common rule of successful blogging, which could be summarized as
“Keep your audience engaged by publishing often.”
While I admire (those extremely rare) people who can publish often & quality stuff, I’m definitely not one of them.